Ontario Convention & Visitors Bureau
Brand Development // Rebranding // Advertising Campaigns // Marketing Collateral
The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization for the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Our approach was focused on bringing a clean and cohesive look that could tie the city, airport, and the convention together.
Campaigns were developed as part of an extensive brand positioning effort. The rebrand efforts included marketing assessments based on the region’s strengths and image in the travel, tourism, meeting and convention industries. There was a 75% growth in brand awareness at the end of the campaign.
Agency Winter Advertising Agency
Account Executive Mary Winter
Photography Louis Wiener
Role Art direction, Graphic Design, Research