Puma is dedicated to women and our authenticity can be seen through our efforts. Our tagline, “where the gym meets the runway,” shows our understanding and dedication in showcasing strong female empowerment.
This campaign was created to showcase strength isn't only physical. Be the best version of yourself and stay true to who you are while acknowledging everyone's individual struggles.
Agency ArtCenter College of Design
Client Puma - Spec Work
Supervisory Director Zohrab Gevorkian
Role Creative Direction